Instagram stories are one of the most popular and powerful features of Instagram. They allow you to share short, engaging, and creative content with your followers, and drive them to take action with features like swipe-ups, polls, stickers, and more.

But are your Instagram stories converting?

If you’re a Houston business owner, you might be wondering why your Instagram stories are not generating the results you want, such as more followers, likes, comments, clicks, leads, or sales.

The truth is, that many Houston businesses are making some common mistakes with their Instagram stories, and they don’t even realize it.

Here are some of the reasons why your Instagram stories aren’t converting, and how to fix them with Tara Lynn Media’s expert tips and services:

You’re not posting consistently

Instagram stories disappear after 24 hours, so you need to post regularly to keep your audience engaged and interested. If you post sporadically or infrequently, you’ll lose the attention and trust of your followers, and they’ll be less likely to see or interact with your stories. You need to create a consistent posting schedule that suits your business goals and your audience’s preferences and stick to it.

You’re not using the right format

Instagram stories offer a variety of formats to choose from, such as photos, videos, boomerangs, live, reels, and more. But not all formats are equally effective for your business. You need to use the format that best showcases your brand’s personality, value proposition, and message, and that resonates with your audience. You also need to optimize your format for the mobile screen and make sure your content is clear, visible, and attractive.

You’re not adding value

 Instagram stories are not just a place to share random or promotional content. They’re a place to add value to your audience and to show them why they should care about your business. To meet your company goals, you must provide content that inspires, informs, amuses, or solves an issue for your audience. You also need to use storytelling techniques to make your content more engaging and memorable and to build an emotional connection with your audience.

You’re not using the right features

Instagram stories have a lot of features that can help you boost your conversions, such as swipes, polls, stickers, hashtags, mentions, location, and more. But you need to use them wisely and strategically, not randomly or excessively. You need to use the features that are relevant to your content, your audience, and your goal, and that encourage your audience to take action. You also need to test and measure the performance of your features and see what works best for your business.

You’re not working with a professional

Instagram stories are not something you can do on your own, especially if you’re a busy Houston business owner. You need to work with a professional social media management and marketing agency that can help you create and execute a successful Instagram story strategy for your business.

 

How Tara Lynn Media can help?

Tara Lynn Media is a Houston-based social media management and marketing agency that specializes in helping small businesses grow their online presence, reach, and revenue.

We have the experience, expertise, and tools to help you:

• Create a clear and compelling Instagram story plan that aligns with your business goals and budget
• Design and produce high-quality and high-converting Instagram stories that showcase your brand’s personality, value proposition, and story
• Use and optimize the best Instagram story features that drive your audience to take action
• Manage and grow your Instagram account, interact with your followers, and build a loyal and active community
• Measure and analyze your Instagram story results, and optimize your strategy for continuous improvement

With Tara Lynn Media, you don’t have to worry about why your Instagram stories aren’t converting. You can focus on running your business, while we take care of your Instagram story marketing.

Ready to get started?

Contact us today for a free consultation, and let us help you take your Houston business to the next level with Instagram stories.