Social media is a powerful way to connect with your target audience, promote your brand, and generate leads for your business. But managing multiple social media platforms can be time-consuming and overwhelming, especially if you don’t have the right tools.

That’s why we’ve compiled this list of the top 10 social media management tools for Houston businesses. These tools can help you plan, create, schedule, monitor, and analyze your social media content, as well as engage with your followers and potential customers.

Whether you’re a small business owner, a marketer, or a social media manager, you’ll find a tool that suits your needs and budget. Here are the 10 tools we suggest:

1. Hootsuite

Hootsuite is one of the most popular and widely used social media management tools. It allows you to manage multiple social media accounts from one dashboard, schedule posts in advance, monitor mentions and keywords, track analytics, and collaborate with your team. Hootsuite also offers a variety of integrations with other apps and tools, such as Google Analytics, Mailchimp, Shopify, and more. 

2. Buffer

Buffer is another great tool for scheduling and publishing your social media posts. It supports Facebook, Twitter, Instagram, LinkedIn, and Pinterest, and lets you create a custom posting schedule for each platform. Buffer also has a feature called Buffer Analyze, which helps you measure the performance of your posts, understand your audience, and optimize your strategy. 

3. Sprout Social

Sprout Social is a comprehensive and powerful social media management tool that offers more than just scheduling and publishing. It also helps you manage your social inbox, respond to messages and comments, monitor your brand reputation, generate reports, and discover insights. Sprout Social also has a feature called Sprout Listening, which allows you to analyze social conversations and trends, and identify influencers and opportunities.

4. Loomly 

Loomly is a simple and user-friendly tool that helps you create and manage your social media content. It supports Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google My Business, and lets you create a content calendar, generate post ideas, collaborate with your team, preview your posts, and schedule them. Loomly also integrates with other tools, such as Canva, Unsplash, Giphy, and more, to help you create engaging and attractive posts. 

5. CoSchedule

CoSchedule is a marketing calendar tool that helps you organize and streamline your social media marketing, along with your other marketing projects and campaigns. It allows you to create a unified calendar for your social media posts, blog posts, email newsletters, webinars, and more, and sync it with your team and tools. CoSchedule also has a feature called ReQueue, which automatically populates your social media schedule with your most successful posts.

6. Agorapulse

Agorapulse is a social media management tool that helps you manage, monitor, and measure your social media activities. It supports Facebook, Twitter, Instagram, LinkedIn, and YouTube, and lets you schedule and publish your posts, manage your social inbox, monitor your brand mentions, track your analytics, and run contests and quizzes. Agorapulse also has a feature called Agorapulse CRM, which helps you build and manage your relationships with your social media followers and leads.

7. Sendible

Sendible is a social media management tool that helps you amplify your brand story and reach more customers. It supports Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and more, and lets you create and schedule your posts, monitor your social media mentions, respond to messages and comments, generate reports, and collaborate with your team. Sendible also integrates with other tools, such as Canva, Google Drive, Dropbox, and more, to help you create and share your content. 

8. SocialPilot 

SocialPilot is a social media management tool that helps you grow your online presence and reach more customers. It supports Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, and more, and lets you create and schedule your posts, curate content from various sources, manage your social inbox, monitor your brand reputation, analyze your results, and collaborate with your team. SocialPilot also has a feature called SocialPilot Ads, which helps you create and manage your Facebook and Instagram ads.

9. Tailwind

Tailwind is a social media management tool that specializes in Pinterest and Instagram. It helps you create and schedule your pins and posts, discover and join relevant communities, monitor your brand and competitors, optimize your hashtags, and measure your performance. Tailwind also has a feature called Tailwind Create, which helps you design stunning pins and posts in minutes. 

10. Later

Later is a social media management tool that focuses on Instagram, but also supports Facebook, Twitter, and Pinterest. It helps you plan, create, and schedule your posts, stories, and reels, find and repost user-generated content, manage your hashtags, and analyze your insights. Later also has a feature called Linkin.bio, which helps you drive more traffic and sales from your Instagram bio link.

 

These are the top 10 social media management tools for Houston businesses that we recommend. Of course, there are many other tools out there, and you may have your preferences and needs. But we hope this list gives you some ideas and inspiration for your social media marketing strategy.

If you need any help with your social media management or marketing, feel free to contact us at Tara Lynn Media. We are a Houston-based agency that provides high-quality social media services to businesses of all sizes and industries. We can help you create and execute a customized social media plan that aligns with your goals and budget.

We’d love to hear from you and see how we can help you grow your business online. Contact us today for a free consultation.