If you’re a Houston small business owner, you might have heard that Facebook ads are a great way to reach your target audience, increase your brand awareness, and generate more leads and sales.
But is that true?
The truth is that Facebook ads for Houston small businesses are not as easy or effective as they seem. They can be a big problem for your marketing budget and your business goals.
Here are some of the reasons why Facebook ads for Houston small businesses are not the best option for your social media marketing strategy:
Facebook ads are expensive
According to WordStream, the average cost per click (CPC) for Facebook ads in the US is $1.72, and the average cost per thousand impressions (CPM) is $11.20. That means you need to spend a lot of money to get your ads seen by your potential customers and even more to get them to click on your ads and take action.
Facebook ads are competitive
According to Statista, there are over 10 million active advertisers on Facebook and over 200 million businesses using Facebook Pages. That means you’re competing with millions of other businesses for the same limited space and attention of your target audience. You need to create eye-catching, engaging, and relevant ads that stand out from the crowd, which is not easy to do.
Facebook ads are complex
Facebook has a lot of rules and regulations for its ads, and they change frequently. You need to keep up with the latest updates and best practices and make sure your ads comply with Facebook’s policies and guidelines. You also need to choose the right objectives, audiences, placements, formats, and bidding strategies for your ads, and monitor and optimize their performance constantly. This can be overwhelming and time-consuming, especially if you’re not an expert in Facebook ads.
Facebook ads are not enough
Facebook ads are just one part of your social media marketing strategy, not the whole strategy. You must also create and share valuable content, engage with your followers, build relationships, and grow your organic reach and reputation on Facebook and other social media platforms. You can’t rely on Facebook ads alone to achieve your marketing goals.
So, what’s the solution?
The solution is to work with a professional social media management and marketing agency that can help you create and execute a comprehensive, customized, and effective social media marketing strategy for your Houston small business.
How Can Tara Lynn Media Help?
Tara Lynn Media is a Houston-based social media management and marketing agency that specializes in helping small businesses grow their online presence, reach, and revenue.
With Tara Lynn Media, you don’t have to worry about the big problem with Facebook ads for Houston small businesses. You can focus on running your business while we take care of your social media marketing.
Ready to get started?
Contact us today for a free consultation and quote, and let us help you take your Houston small business to the next level with social media marketing.