Pinterest is one of the fastest-growing and most popular social media platforms, with over 450 million monthly active users worldwide. It is also one of the most powerful and underrated social media platforms for business owners, especially in Houston, where the culture is diverse and creative.
Pinterest can help you reach and engage with your target audience, showcase your brand personality and value, and drive more traffic, leads, and sales to your website. However, many Houston business owners are missing out on the benefits of Pinterest marketing because of some common myths and misconceptions.
In this blog post, we will debunk 5 myths about using Pinterest for business in Houston and how to use Pinterest effectively to grow your online presence and business. We will also show you how Tara Lynn Media can help you create and manage your Pinterest marketing strategy.
Myth #1: Pinterest is Only for Women
One of the most prevalent myths about using Pinterest for business in Houston is that Pinterest is only for women. Many Houston business owners think that Pinterest is not relevant or useful for their business, as they believe that their customers are not on Pinterest or not interested in their products or services.
The truth is that Pinterest is not only for women. It is a platform where you can reach and engage with both men and women, as well as different age groups, income levels, and interests. Pinterest has a diverse and growing user base, with 40% of new signups being men, and 50% of new signups being from outside the US. Pinterest users are also highly active, with 85% of users using the platform at least once a week, and 98% of users trying something they found on Pinterest.
According to Pinterest, 97% of searches on Pinterest are unbranded, meaning that users are open to discovering new products and services from different businesses. Pinterest is also a platform where you can influence your customers’ buying decisions, as 89% of users use Pinterest for purchase inspiration, and 66% of users buy something after seeing a brand’s pin. Therefore, if you are a Houston business owner who wants to reach and influence both men and women, you should not ignore Pinterest.
Myth #2: Pinterest is Only for DIY, Crafts, and Recipes
Another common myth about using Pinterest for business in Houston is that Pinterest is only for DIY, crafts, and recipes. Many Houston business owners think that Pinterest is not suitable or effective for their business, as they believe that their products or services are not related to these topics or niches.
The truth is that Pinterest is not only for DIY, crafts, and recipes. It is a platform where you can showcase your products or services in any industry or niche, as long as you create and share visually appealing and valuable content. Pinterest has a wide and varied range of topics and categories, such as:
- Home and garden
- Fashion and beauty
- Travel and lifestyle
- Health and fitness
- Education and business
- Technology and innovation
- Art and design
- Entertainment and media
- Sports and hobbies
- And more
According to Pinterest, there are over 200 billion pins on Pinterest, covering more than 4,000 interests. Pinterest is also a platform where you can target and reach your ideal customers, as you can use keywords, hashtags, and tags to optimize your content for search and discovery. Pinterest is also a platform where you can drive more traffic and leads to your website, as Pinterest drives 33% more traffic than Facebook, and 71% more traffic than Snapchat. Therefore, if you are a Houston business owner who wants to showcase your products or services in any industry or niche, you should not overlook Pinterest.
Myth #3: Pinterest is Only for Posting Images
A third myth about using Pinterest for business in Houston is that Pinterest is only for posting images. Many Houston business owners think that Pinterest is not a place for creating and sharing other types of content, such as videos, stories, or articles.
The truth is that Pinterest is a place for creating and sharing different types of content, as it can help you boost your visibility, engagement, and authority. Pinterest is a platform where you can create and share:
- Images: Images are the most common and popular type of content on Pinterest, as they can help you capture your audience’s attention, convey your message, and showcase your brand. You can create and share different types of images, such as product photos, infographics, quotes, tips, and more.
- Videos: Videos are the fastest-growing and most engaging type of content on Pinterest, as they can help you tell your story, demonstrate your value, and inspire your audience. You can create and share different types of videos, such as tutorials, testimonials, behind-the-scenes, and more.
- Stories: Stories are the newest and most interactive type of content on Pinterest, as they can help you create a narrative, showcase your personality, and connect with your audience. You can create and share different types of stories, such as collections, guides, lists, and more.
- Articles: Articles are the most informative and authoritative type of content on Pinterest, as they can help you provide value, educate your audience, and establish your credibility. You can create and share different types of articles, such as blogs, case studies, white papers, and more.
According to Pinterest, 75% of users say they are more likely to watch videos that are related to their interests, and 66% of users say they have bought something after seeing a video on Pinterest. Pinterest is also a platform where you can increase your conversions and sales, as 70% of users say they use Pinterest to find new products, and 83% of users say they have made a purchase based on the content they saw from brands on Pinterest. Therefore, if you are a Houston business owner who wants to create and share different types of content that appeal to your audience, you should not neglect Pinterest.
Myth #4: Pinterest is Only for Brand Awareness and Traffic
A fourth myth about using Pinterest for business in Houston is that Pinterest is only for brand awareness and traffic. Many Houston business owners think that Pinterest is not a place for generating and nurturing leads, or converting and closing sales.
The truth is that Pinterest is a place where you can generate and nurture leads, and convert and close sales, as long as you do it the right way. Pinterest serves as a platform for fostering trust and connection with your audience through the delivery of valuable content, problem-solving, and offering solutions. Moreover, it provides an avenue for lead generation and qualification, leveraging lead magnets, landing pages, and email marketing strategies. Additionally, Pinterest facilitates sales conversion and closure by utilizing features such as product pins, buyable pins, and shopping ads.
According to Pinterest, 87% of users say they have purchased something because of Pinterest, and 40% of users have a household income of more than $100K. Pinterest is also a platform where you can increase your customer retention and loyalty, by providing ongoing support, feedback, and referrals. Therefore, if you are a Houston business owner who wants to generate and nurture leads, and convert and close sales, you should not avoid Pinterest.
Myth #5: Pinterest is Only for Seasonal and Trendy Content
A fifth myth about using Pinterest for business in Houston is that Pinterest is only for seasonal and trendy content. Many Houston business owners think that Pinterest is not for them, as they believe that their products or services are not related to seasonal or trendy topics or events.
The truth is that Pinterest is for everyone, regardless of your products or services, as long as you create and share evergreen and valuable content. Pinterest offers a versatile platform where you can curate and distribute content that remains pertinent and valuable to your audience, irrespective of seasonal fluctuations or trends. Furthermore, it serves as a valuable avenue for capitalizing on seasonal and trending content, enhancing your visibility, engagement, and credibility. Additionally, Pinterest provides an opportunity for audience expansion by leveraging keywords, hashtags, and tags to connect with both new and existing customers.
According to Pinterest, 90% of weekly users use Pinterest to make purchase decisions, and 78% of users say that content from brands on Pinterest is useful. Pinterest is also a platform where you can leverage the power of word-of-mouth, as 80% of users say they have discovered a new brand or product on Pinterest, and 98% of users say they have tried something new they found on Pinterest. Therefore, if you are a Houston business owner who wants to create and share evergreen and valuable content, you should not underestimate Pinterest.
How Tara Lynn Media Can Help You
If you are a Houston business owner who wants to grow your online presence and business through Pinterest, but you don’t have the time, skills, or resources to do it yourself, then you need Tara Lynn Media.
Tara Lynn Media is a high quality social media management and marketing service that can help you debunk these Pinterest marketing myths and use Pinterest effectively to grow your Houston business. We can help you:
- Create and optimize your Pinterest profile and boards
- Create and share valuable and engaging content for your audience
- Build and nurture relationships and conversations with your audience
- Generate and qualify leads and referrals for your business
- Convert and close sales for your business
- Manage and improve your Pinterest performance and results
- Grow your Pinterest presence and reach
- Increase your brand awareness and authority
With our expertise, experience, and specialized tools, you can succeed on Pinterest. We work with Houston businesses across different industries and niches. We offer affordable and flexible packages that suit your needs and budget.
If you are ready to take your LinkedIn to the next level, contact us today for a free consultation. We will assess your current LinkedIn situation, identify your goals and challenges, and provide you with a customized proposal that will help you achieve your desired results.
Don’t let these LinkedIn marketing myths stop you from growing your Houston business. Let Tara Lynn Media help you use LinkedIn to your advantage and turn it into a powerful tool that grows your online presence and business.