LinkedIn is the world’s largest professional network, with over 740 million members in more than 200 countries and territories. It is also one of the most powerful and underrated social media platforms for business owners, especially in Houston, where the economy is diverse and dynamic.

LinkedIn can help you connect with your target audience, establish your brand authority and credibility, generate high-quality leads and referrals, and drive more traffic and sales to your website. However, many Houston business owners are missing out on the benefits of LinkedIn marketing because of some common myths and misconceptions.

In this blog post, we will debunk 5 LinkedIn marketing myths that are holding you back from growing your Houston business. We will also show you how Tara Lynn Media can help you create and manage your LinkedIn marketing strategy.

Myth #1: LinkedIn is Only for Job Seekers and Recruiters

One of the most prevalent LinkedIn marketing myths is that LinkedIn is only for job seekers and recruiters. Many Houston business owners think that LinkedIn is not relevant or useful for their business, as they are not looking for a job or hiring new employees.

The truth is that LinkedIn is much more than a job board. It is a platform where you can showcase your expertise, share your insights, and build relationships with your potential and existing customers, partners, and influencers. LinkedIn is also a platform where you can discover new opportunities, learn new skills, and access valuable resources for your business.

According to LinkedIn, 80% of B2B leads come from LinkedIn, and 94% of B2B marketers use LinkedIn to distribute content. LinkedIn is also the most trusted social media platform, according to Business Insider. Therefore, if you are a Houston business owner who wants to grow your business, you should not ignore LinkedIn.

Myth #2: LinkedIn is Only for B2B Businesses

Another common LinkedIn marketing myth is that LinkedIn is only for B2B businesses. Many Houston business owners think that LinkedIn is not suitable or effective for their B2C business, as they believe that their customers are not on LinkedIn or not interested in their products or services.

The truth is that LinkedIn is not only for B2B businesses. It is a platform where you can reach and engage with your B2C customers, as well. LinkedIn has a diverse and affluent user base, with 61 million senior-level influencers, 40 million decision-makers, and 10 million C-level executives. Those LinkedIn users are also highly educated, with 51% having a college degree or higher and are also highly active, with 40% visiting the platform daily.

According to LinkedIn, 9 out of 10 LinkedIn members drive business decisions, and 4 out of 5 LinkedIn members impact business purchases. LinkedIn is also a platform where you can influence your customers’ buying journey, as 50% of LinkedIn members say they are more likely to buy from a company they engage with on LinkedIn. Therefore, if you are a Houston business owner who wants to reach and influence your B2C customers, you should not overlook LinkedIn.

Myth #3: LinkedIn is Only for Posting Your Resume and Company Page

A third LinkedIn marketing myth is that LinkedIn is only for posting your resume and company page. Many Houston business owners think that LinkedIn is not a place for creating and sharing content, as they believe that their content will not be seen or appreciated by their audience.

The truth is that LinkedIn is a great place for creating and sharing content, as it can help you boost your visibility, credibility, and authority. LinkedIn is a platform where you can showcase your thought leadership, share your insights, and provide value to your audience. LinkedIn is also a platform where you can attract and engage your audience, as LinkedIn users are hungry for content, especially professional and educational content.

According to LinkedIn, 91% of executives rate LinkedIn as their first choice for professionally relevant content, and 62% of members say they engage with content that educates them on industry trends. LinkedIn is also a platform where you can drive more traffic and leads to your website, as LinkedIn drives more than 50% of all social traffic to B2B websites and blogs. Therefore, if you are a Houston business owner who wants to create and share content that matters to your audience, you should not neglect LinkedIn.

Myth #4: LinkedIn is Only for Networking and Connecting

A fourth LinkedIn marketing myth is that LinkedIn is only for networking and connecting. Many Houston business owners think that LinkedIn is not a place for selling or promoting their products or services, as they believe that their audience will not respond well to their sales pitches or promotions.

The truth is that LinkedIn is a place where you can sell and promote your products or services, as long as you do it the right way. LinkedIn is a platform where you can build trust and rapport with your audience, by providing value, solving problems, and offering solutions. It is also a platform where you can generate and nurture leads, by providing relevant and personalized content, messages, and offers. LinkedIn is also a platform where you can convert and close sales, by demonstrating your value proposition, overcoming objections, and asking for the sale.

According to LinkedIn, 78% of social sellers outsell peers who don’t use social media, and social selling leaders create 45% more sales opportunities. LinkedIn is also a platform where you can increase your customer retention and loyalty, by providing ongoing support, feedback, and referrals. Therefore, if you are a Houston business owner who wants to sell and promote your products or services, you should not avoid LinkedIn.

Myth #5: LinkedIn is Only for Big Brands and Influencers

A fifth LinkedIn marketing myth is that LinkedIn is only for big brands and influencers. Many Houston business owners think that LinkedIn is not for them, as they believe that they are too small or too niche to stand out or compete on LinkedIn.

The truth is that LinkedIn is for everyone, regardless of your size, industry, or niche. LinkedIn is a platform where you can level the playing field, by leveraging your unique value proposition, niche expertise, and personal brand. It is also a platform where you can differentiate yourself, by creating and sharing original, authentic, and engaging content. LinkedIn is also a platform where you can grow your audience, by using hashtags, keywords, groups, and tags to reach and attract your ideal customers. It is also a platform where you can become an influencer, by providing value, building relationships, and earning trust and respect from your audience.

According to LinkedIn, 82% of members say they are more likely to trust a brand that has executives active on social media, and 77% of buyers are more likely to buy from a company whose CEO uses social media. LinkedIn is also a platform where you can leverage the power of word-of-mouth, as 92% of B2B buyers are influenced by social proof, and 84% of B2B decision-makers start their buying process with a referral. Therefore, if you are a Houston business owner who wants to grow your brand and influence, you should not underestimate LinkedIn.

 

How Tara Lynn Media Can Help You

If you are a Houston business owner who wants to grow your online presence and business through LinkedIn, but you don’t have the time, skills, or resources to do it yourself, then you need Tara Lynn Media.

Tara Lynn Media is a high quality social media management and marketing service that can help you debunk these LinkedIn marketing myths and use LinkedIn effectively to grow your Houston business. We can help you:

• Create and optimize your LinkedIn profile and company page
• Create and share valuable and engaging content for your audience
• Build and nurture relationships and conversations with your audience
• Generate and qualify leads and referrals for your business
• Convert and close sales for your business
• Manage and improve your LinkedIn performance and results
• Grow your LinkedIn presence and reach
• Increase your brand awareness and authority

We have the experience, expertise, and tools to help you succeed on LinkedIn and we work with Houston businesses across different industries and niches. Tara Lynn Media offer’s affordable and flexible packages that suit your needs and budget.

If you are ready to take your LinkedIn to the next level, contact us today for a free consultation. We will assess your current LinkedIn situation, identify your goals and challenges, and provide you with a customized proposal that will help you achieve your desired results.

Don’t let these LinkedIn marketing myths stop you from growing your Houston business. Let Tara Lynn Media help you use LinkedIn to your advantage and turn it into a powerful tool that grows your online presence and business.