Pinterest is more than just a place to find recipes, DIY projects, and fashion inspiration. It’s also a powerful platform for businesses to showcase their products, services, and brand personality. According to Pinterest, there are over 400 million monthly active users on the platform, and 97% of the top searches are unbranded, meaning that people are open to discovering new ideas and businesses.

If you’re a Houston business owner, you might be wondering how you can use Pinterest to boost your visibility and reach more potential customers online. In this blog post, we’ll share three effective Pinterest strategies that can help you achieve your goals.

1. Optimize your profile and pins for SEO

One of the key benefits of Pinterest is that it can drive organic traffic to your website. To do that, you need to optimize your profile and pins for SEO so that they can rank higher on Pinterest’s search engine and Google. Here are some tips to do that:

• Use keywords that are relevant to your niche, location, and target audience in your profile name, bio, board titles, and pin descriptions. For example, if you’re a Houston florist, you can use keywords like “Houston florist”, “Houston wedding flowers”, “Houston floral arrangements”, etc.
• Use hashtags to categorize your pins and make them more discoverable. You can use up to 20 hashtags per pin, but make sure they are relevant and specific. For example, you can use hashtags like “#houstonflorist”, “#houstonwedding”, “#houstonflowers”, etc.
• Use high-quality images and videos that showcase your products, services, and brand story. Make sure they are vertical, as they take up more space on the Pinterest feed and get more attention. You can also use text overlays, logos, and call-to-actions to make your pins more engaging and informative.
• Link your pins to your website or landing page, where you can capture leads, make sales, or provide more value to your audience. Make sure your website is mobile-friendly, as most Pinterest users access the platform from their phones.

2. Create and join relevant group boards

Group boards are boards that multiple users can pin to. They are a great way to expand your reach, collaborate with other pinners, and tap into existing communities. To use group boards effectively, you need to create and join relevant group boards that align with your niche, location, and target audience. Here are some tips to do that:

• To create a group board, you need to have a business account on Pinterest. You can then invite other users to join your board by clicking on the “+” button next to your board name and entering their email or username. You can also set rules and guidelines for your board, such as the pinning frequency, the pin quality, and the board topic.
• To join a group board, you need to find and request access to the board owner. You can do that by searching for keywords related to your niche, location, and target audience on Pinterest, and filtering the results by boards. You can then check the board description and see if the board is accepting new contributors. If it is, you can follow the board owner and send them a message explaining why you want to join their board and how you can add value to it.
• Once you’re part of a group board, you need to follow the board rules and guidelines and pin relevant and high-quality content that matches the board theme and audience. You also need to engage with other pinners on the board, by liking, commenting, and re-pinning their pins. This will help you build relationships and trust with them, and expose your pins to their followers.

3. Use Pinterest ads to boost your reach and conversions

Pinterest ads are paid promotions that allow you to reach more people who are looking for what you offer. They can help you boost your brand awareness, drive more traffic to your website, generate more leads, and increase your sales. Here are some tips to use Pinterest ads effectively:

• Choose the right campaign objective for your goals, such as brand awareness, video views, traffic, conversions, or catalog sales. This will determine how your ads are optimized and measured.
• Choose the right ad format for your content, such as standard pins, video pins, carousel pins, or shopping pins. Each format has its own benefits and best practices, so make sure you choose the one that suits your needs and budget.
• Choose the right targeting options for your audience, such as keywords, interests, demographics, locations, devices, and audiences. You can also use Pinterest’s dynamic retargeting feature, which allows you to show your ads to people who have already interacted with your website or products.
• Choose the right bidding strategy for your budget, such as cost-per-click (CPC), cost-per-thousand impressions (CPM), or cost-per-action (CPA). You can also set a daily or lifetime budget limit, and schedule your ads to run at specific times and dates.
• Track and measure your ad performance using Pinterest’s analytics tools, such as the Ads Manager, Conversion Insights, and Pinterest Tag. You can also use third-party tools, such as Google Analytics, to track your website traffic and conversions from Pinterest ads. You can then use the data to optimize your ads and improve your results.

 

We hope you found this blog post helpful and learned some Pinterest strategies to boost your Houston business’s visibility. If you need more help with your social media management and marketing, you can contact us at Tara Lynn Media. We are a team of experts who can help you create and execute a customized social media strategy that works for your business.